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Nature’s Best
Nature’s Best certifies and promotes the best Swedish tour operators and their finest products.

Nature’s Best is a reliable guide to the best ecotourism tours, and helps you choose quality products. This will lead to more fun
for all involved.

Nature’s Best quite simply offers the best nature tours in Sweden.

Nature’s Best was developed by travel associations, land owners, nature conservation associations, non profit organisations, public authorities, tourist companies and institutions. More than 30 companies and 20 national associations took part in the process of creating criteria for Nature’s Best.

Nature’s Best gives all Swedish ecotourism operators the opportunity to quality label tours and to build a network for effective marketing.
Naturens Bästa visar att det märkta arran-
gemanget ska uppfylla våra högt ställda krav.

The Swedish Eco-tourism Association developed the classification system for tourist destinations and businesses entitled Nature’s Best. Participants in Nature’s Best guarantee a high quality tourism experience, combined with active conservation of the environment, sound environmental practices, and greater care of a destination’s heritage and culture.

Would you like to know more about Nature’s Best or swedish Ecotourism? Why not have a look on their homepages: Nature's Best or Swedish Ecotourism Association´s homepage.

Read more about the criteria for Nature's Best here

Read more about fishing and Nature's Best by clicking here.

Here are the six basic principles that you need to fulfil in order to be Nature’s Best.

1. Respect the limitations of the destination – minimise the negative impacts on local nature and culture.
Eco-tourism is about preserving what the visitor has come to experience. The ecological and cultural capacity of each area must be respected. This means tour operators must have a solid knowledge of the destination, a local presence and work closely with others present in the area.
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2. Support the local economy.
Eco-tourism is about community development. Conservation can easily fail if local people object to it. Tangible benefits from tourism are a positive force. Each visitor contributes economically to the well-being of the destination by renting rooms, hiring local guides and purchasing goods and services.
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3. Make all the operator’s activities environmentally sustainable.
Eco-tour operators must set a good example of sound environmental practice. Approved operators have policies to minimise environmental impact by giving priority to collective transport, sustainable lodgings, waste management etc.
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4. Contribute actively to nature and cultural conservation.
Eco-tourism assumes responsibility for the protection of biodiversity and special cultural values. This means supporting nature preservation in various ways. Our operators co-operate to find ‘win-win’ ways of doing business.
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5. Promote knowledge and respect, and the joy of discovery.
Eco-tourism is about travelling with curiosity and a respectful mindset. Approved operators are competent hosts providing visitors with a good introduction to the area. Good advice and guidance are often the key to a memorable trip.
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6. Quality and safety all the way.
Eco-tourism is quality tourism. Approved tours must meet and even exceed our customers’ high expectations. Safety issues are taken very seriously, and we have many satisfied customers. An approved tour operator is a trusted supplier and partner.
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All pictures on this page are from the Nature’s Best homepage (free press photos). Photo Staffan Widstrand/Swedish Ecotourism Society.
Staffan Widstrand:
Staffan Widstrand was the first Swedish photografer who was elected into the International League of Conservation Photographers. This is a recently established organisation for photografes having a "worldwide reputation", and working for nature protection as well.
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Sassis Resor 7-härad       Tel: +46 70-216 72 18       turism@sjuharad.info
       This project is partly financed by the European Union